Financial Stability Tops Physical Appearance for Young American Daters, Survey Finds

In a surprising shift in modern dating priorities, one in five Gen Z and Millennial Americans now say financial stability matters more than physical appearance when choosing a partner, according to a new survey commissioned by luxury dating platform Seeking.

The poll of 2,000 adults aged 18–40 highlights a growing trend toward values like kindness (25%) and emotional maturity (25%) — both ranking ahead of looks — suggesting a deepening desire for long-term compatibility over superficial attraction.

Interestingly, 34% admitted they had previously chosen a partner based on specific traits or characteristics, even if it led to an unfulfilling sex life.

“There’s something radical about saying what you really want,” said Seeking Co-CEO Dana Rosewall. “It can seem difficult to do, but really, what’s harder – being honest upfront, or realizing later that you were deeply connected to someone with whom you had major ideological differences?”

The research delved into the concept of “radical honesty” in dating, finding that 22% of respondents would openly spell out their dealbreakers before a first date — a sign that direct communication is becoming a standard for modern romance.

Among top relationship deal breakers:

• Bad hygiene was cited by 39%

• Poor communication by 36%

• Avoiding commitment by 30%

While 70% of respondents agree financial health is important, the reasons go beyond wealth. Instead, stress reduction and emotional security were named as the key drivers by 37% of those surveyed.

Co-CEO Brandon Wade emphasized the importance of transparency: “Honesty is always the foundation of any strong relationship. Whether it’s about your intentions, your lifestyle, or even your Friday night TV habits, being genuine helps build trust and connection from the very start.”

Traits like being generous (42%), budget-conscious (39%), and ambitious (36%) were also seen as attractive — showing that financial values are as much about mindset as bank balances.

Yet, the survey also exposed a more complex side to dating. While 68% said they wouldn’t avoid someone just because they earned less, 62% confessed to telling someone what they thought they wanted to hear on a date, rather than the truth.

In today’s digital world, transparency has new meaning — two-thirds admitted to researching a potential partner online before even meeting, demonstrating a preference for pre-date knowledge in an age of algorithmic connections.

As younger generations continue redefining love and compatibility, one thing is clear: emotional honesty and financial stability are becoming the cornerstones of lasting relationships.